The Embedded Potential

In every project there’s something beyond what’s immediately apparent, a deeply inspirational outcome. We call this The Embedded PotentialTM

We begin this dialogue knowing the destiny of each project is unique. We remove assumptions and limitations. We take away defaults, refusing to play small or listen for outcomes we’ve heard before. We bring a set of values and design philosophy that shapes our work and relationships.

Inspired Inquiry

We use Inspired Inquiry to uncover the real question that’s on the table.

More AH-HA Than TA-DA

Your elevated vision becomes a filter and guiding light, allowing your place to take form.

Catalyst For Transformation

Places that tap The Embedded PotentialTM catalyze a connection between people and the physicality of their environment.


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